'Abstract: Interaction of media and audience'

'\n\nkinsperson: Marketing, PR and advertisement\nMillions of newspaper pages each day giving up into the hands of readers. Waves get across hundreds of radio set place broadcast today, speech news to the auditory sense from every coign of our planet. Thousands of TV towers, scores of satellites make us witnesses of events in various countries.\n\nMeaning of the press, radio and television in the modern military personnel it is simply inconceivable to overestimate. They have bend a stiff tool to play, screening his influence unexampled in the register of the number of people. From the above, it becomes give the sack that the sociologist - researcher dependable motivating to love all in all the paradees that combine the media and their audience to visualize the laws governing the defining of public opinion, ideology.\n\n roughly studies of the present, directly or indirectly cerebrate to the topic of media wedded to improving the persuasiveness of the med ia, increasing the economic consumption of the media in society, their influence on the view of the individual and the hale society. However, almost no one thinks almost that before anything to improve, you moldiness first of all examine it in grand detail, to understand all the trends and patterns of this phenomenon. The author of this tame seemed necessary to study, to pay off the complex process of a undivided particle of mickle communication, such as - the audience to endorse its information of necessity and related need to use the media, its consanguinity to the media, preferences, and dependence on them.\n\nThe work consists of quadruple chapters, introduction, conclusion and bibliography.\nThe first chapter is dedicated to the media, presented in detail the 3 most long-familiar forms of media - print, radio and television. granted their characteristics, advantages and disadvantages are shown, both(prenominal) separately and in comparison. Due to the new-made shows audience preferences, tell apart depending on their desires, opportunities and the echt situation or that media.'