Content and language Essay

In this piece of scorework I provide be canvas the front cover of a broadsheet and a tabloid bran-news writing on the day that labour won the 2001 Election. To do this I will be concentrating on three main attributes, which are design and layout, sate and language. First of only I will look at how trenchant the design and layout of the front cover is. On my chosen tabloid, The temperateness, thither is of course the bright red sunshine logo but sluice much than striking is the advertise, Blairs Back. This headline is over double the size of The Sun logo. there is then on the left-hand side of the varlet a big picture of Tony Blair. below the big heading is a hit man heading which reads, wear upon romps in with epic second landslide. Below the numbfish heading is a small section of text edition that carries on inwardly the paper. Overall the design and layout of this front cover is quite effective because the fearless headline stands out and really hits you in t he face which hurls you want to buy the paper to see what the headline means. The sub heading then gives you to a greater extent information, which indicates that the paper is quite informative. The photograph on the front cover ads a bit of colour and life to the paper to show the reader that it isnt a dull paper.There is to a fault a lure at the bottom of the foliate that says, See pages 2, 3, 4, 5 and 4-page pullout. This shows the potential emptor that there is a lot more information inside the paper rough the resource that encourages them to buy the paper. Basically, the front cover of The Sun narrows entirely on the election. On the former(a) hand in my chosen broadsheet, The multiplication, it is a real different story. The front page of The measure doesnt just concentrate on the election but on many other jacket crownics including things wish well sport. Like The Sun it has a date and price at the pinch of the page. The main headline reads, Election reward fo r Prescott. This is referring to the new job rump Prescott will get now that Labour has been re-elected. Below that in the gist of the page is a picture of Tony Blair enjoying a day out with his family. Below that is another smaller story about the election. The headline says, Blair forecasts further growth. There is another smaller picture of the Blair family to the left of the headline. Below that is a totally unrelated article about Lord Archer. To the right of this story is an advertizement for Tiffany & Co. diamonds. Overall the design and layout of The Times is in truth effective. The main headline is bold and simple which stands out.The photographs add life and colour to the paper. The amount of text shows the buyer it is a very informative paper that will conjure to a lot of people. The second story and the advertisement shows the buyer that the paper is interested in the election but the final story shows the buyer that it is also interested in the rest of the worl d. There is also a lure at the bottom of The Times. It reads, The Times Today page 2. crossword p 32. Media Times 2, p 21-25. TV & radio Times 2, p 27-32. This also encourages the buyer to buy because there are other things inside a helping from news. The photographs on both papers are also important.In the Sun it shows a smiling Tony Blair in a apparel and tie. I think that the picture is trying to say that Tony Blair is happy to be back in office and he is going to try his hardest to make a difference. In The Times there are two photographs which show a very similar thing. Both of the photographs show Tony Blair acting very relaxed with his family. The bigger photograph was taken this year just before the election but the smaller one was taken in 1997 before the election. I think the photos are trying to say that Tony Blair is almost taking it too easy and that he thinks he has already won.The headline of a report and the way it is presented is also very important. On the fr ont cover of The Sun the headline is short, snappy, bold, big and close together. The headline reads, Blairs back, which is in forfend capitals. The headline takes up just over half the page even though it is very short. I think the headline is trying to pee the effect that Labour is back, bigger and better than ever. On the front page of The Times it is very different. The main headline on the front page is a lot smaller and less bold than the one in The Sun.It is a lot more spaced out and not as to the point as The Sun. The headline reads, Election reward for Prescott. The headline is in lower case writing but is bolder than the text in the article. I think the headline is trying to create the effect that if Labour further the election people involved get rewards. In other haggle if you work hard you will get a treat The arguments and issues presented in the lead story are a very important part of a front page. On the front page of The Sun it is patent straight away that The Sun is very pro Labour. You dont even need to read the article to know this.At the top of the page there is a badge with the Labour symbol in the middle. In the article though it says, Tony Blair powered back into No10 early like a shot after a SECOND landslide victory. You can see quick that The Sun is persuading the public that Labour deserves to be back in office. afterward reading the article you can also tell that The Sun does not like the Torys. In the article it says, Jubilant Mr Blair crushed Tory dreams of a revival-and post William Hagues job as Opposition leader in peril. This is a very blunt and uncaring comment and it shows The Suns homage to Labour.In the article it also gives you all the statistics to show you by how much Labour won, as if they havent already The ITN exit pennant gave Labour 417 seats. The Suns article is also very plan with not much detail in it. The Times article though is very different. It has a very neutral attitude and it is almost e xistence unfair to the Labour party. In the article the generator raises the issue that although illusion Prescott has been given a new title he has been doing that job all along. Mr Prescott is being switched from his role as Environment Secretary to become Mr Blairs deputy in fact as well as name. The writer then raises the argument that John Prescott wont be with Labour come next election. Even so, some ministers believe it will be surprising if he stays in the Government throughout the new Parliament. The article in this paper is a lot longer and more detailed. The language in the two newspapers is very different. This is because The Sun appeals to the working clique person where as The Times appeals to the more professional classes. That is why The Times uses more sophisticated language and The Sun is very blunt and to the point.