What About The Hype

In our edict today thither is ane key subdivision that informs the world in numerous different ways. This element is the media. It practises in whiley forms such as goggle box, give-and-takepapers, magazines etc. Since we be subjected to the media everyday, it offer influence how we determine active pile. several(prenominal) influences piece of ass be positive and some can be nix. One negative influence that it has is its coverage of African the Statesns. The medias coverage of African Americans encourages the absolute majority of neat society to have a negative perception of them. Many times in the media whites atomic number 18 non portrayed in such a manner.One of the footings this travel bys is because of the structure in which the news is presented. This cause is shown by dint of the use of language to describe the events involving African Americas that have taken place. The language is often more(prenominal) brutal when an African American story is wor ld told. A nonher is the consistency in which African Americans appear in the media. A third reason is because whites and blacks do not interact as much in society. A final reason a negative image of African Americans is perceived by white society is because the media is always present.It is almost everywhere you go. Author Farai Chideya says, The use of in writing(p) and strong language forms a subconscious mental portrayal of the soul or persons cosmos described. The mind accepts the language and formulates a perception of that fellowship (42). A perfect account that patronizes this quote is when fancy language was utilize to describe African Americans in the evening news and newspapers. Channel 9, WCPO in Cincinnati, Ohio, reported a story involving an African American in a murder case on February, 4, 2000. Such language as slam-bang, brutal, and merciless were utilise.These strong haggle stick in peoples minds when they hear them. Since they were linked to a black man, a negative stereotype can be formed. Later in the broadcast an resultant involving a white male was broadcast. In that story, the reporter just gave the facts. Dejecting adjectives were not used to describe this man. This story is solid because the receiver of this knowledge result not have the same prejudices towards the white man as they today have towards the black man. Since stronger words were used to describe the acts of the black man, a negative stereotype was formed about him.In The Cincinnati Post on Friday, February 4, 2000, a story involving an African American was on the front page. In big, bold letters the heading read, Man Accused of Vicious finish off. The story was of an African American male who robbed an innocent, elderly, white woman in Over the Rhine, a neighborhood in Cincinnati, and then murdered her. Because the words innocent, elderly, and white were used in the article a negative stereotype was attributed to the man. Charles Campbell writes, In the re laying of controversial news, language plays an important role.If one figure in the story is perceived by reviewers as universe unable to protect themselves, or innocent, then the other figure is super looked down upon by the reader (76). This quote is very significant because it explains how the reader has a more negative feeling towards the black man because of the words that were used to describe the elderly woman. The viewer sees the woman as being innocent and unable to do anything about her situation and the black man did not care whatsoever. African Americans appear on the news as criminals double as often as other groups, according to Cole.Stories that are best told with pictures, fires, wickedness scenes, and handcuffed criminals dominate our newscasts (Cole 4) These images, especially of African American men, melt to stereotypes of black men as dangerous, unrestrained, sexually active individuals (Cole 4). This quote is significant because it shows how stunning images of repetitive negativity involving African Americans imbeds itself into the viewers mind. Because these incidents occur over and over again, what else besides negativity towards blacks will the viewer come to know?Another quote that supports this is when Campbell states, Repetitive viewing of negative media portrayals of outgroup members is one way of comparing ingroup (white majority) with outgroup (black majority) (101). Often times in the media whites are portrayed in the news as high stature figures. Some of these figures are politicians, police officers, very wealthy people, or standouts in society. much situations of these stories about whites are in the media then stories of whites that commit violent acts. Because of the fail portrayal of whites in society, they are not as often negatively stereotyped.On the other hand, since blacks are not portrayed like whites in the media they are assessed more negative attributes from the receiver (person who is touch by the media). For tether days, February 15 through February 17, 2000, I watched the news channel Fox 56s broadcasts. On February 15, there were four stories where African Americans were touch. Two involved robbery, one involved rape, and the last one murder. in that location were only deuce incidents where whites were attributed with negative acts. On February, 16, there were three happenings that African Americans were a break dance of.Again, they were stories of robbery and rape and this time a new one, unemployment. There were two stories involving whites and they were petty crimes such as not paying child support and petty theft. On the final day of my research there were phoebe bird stories involving African Americans and two involving whites. From my research it was proven to me that African Americans appeared consistently twice as much in the media as whites. The same types of crimes were repetitive also. Those crimes being murder, robbery, and rape.This time, however, a new factor was relayed, unemployment. Now a new stereotyped was assessed to African Americans, laziness. The significance of this research was to show that repetition of negative actions by African Americans does occur in the media. Because these situations occurred over and over again, the receiver can form stereotypes of African Americans. In the United States of America Africans make up 12% of the population (Marger 227). withal though this equates to over thirty million people, black and white America still live very reissue lives.Because of our separateness, what we know about each other is often what we see on television shows, news broadcasts, and read in newspapers. But not because the television industry aims to entertain and news focuses on the extremes, people who have through very bad things or very good things, the white majority perceives African Americans as talented as Michael Jordan or the only ones committing crime and rape in our neighborhoods (Marger 165). The typical, h ardworking, African American family is overlooked because it is not news.Since negative images and stories stick out and are soaked up more by the receiver, the good images of African Americans in the media are easily overlooked. There are many instances where there are good news stories about blacks such as helping in the community, saving peoples lives, and doing other good deeds. The problem is the bad outweighs the good. This statement was proved through my research when I viewed the evening news. Chideya describes it perfectly when he says, Black America and white America still live separately.What we know of one some other is often secondhand, passed through a filter the filter of the media (77). The final reason why stereotypes of African Americans are perceived by white society is because the media is always present. Its not like you can just in all isolate yourself from all types of media. Virtually no matter where you go, you hear or receive the media in some way. Wheth er it is through television, newspapers, books, magazines, or music, it is always there. Even if someone walks up and tells you what they heard or read from the media, you are affected by it.Especially if the media involves negative stories or images involving African Americans. If the media is everywhere you go, there is no way escaping the constant bombardment of negative occurrences where African Americans are present. Finally, the reasons described above are very important. Fancy language used to describe African American stories, the number of times blacks are in the media, the non-interaction of whites and blacks in society, or the media being present everywhere you go, all raise to the white majority developing negative stereotypes of blacks.All of theses reasons cause you to reckon the bad things African Americans have done and allow yourself to think raspingly of them. I have one question for you. If you dont guess what I have presented in this essay, then where do you g et your information from? If you dont say some type of media, whether it is a book, television, a newspaper or a magazine, then you are a liar. hypothesise about it.