Comparison of Coca Cola and Pepsi Essay -- Coca Cola Pepsi Business Ma

Comparison of Coca Cola and PepsiCoca-Cola and Pepsi atomic number 18 the two great competitors in the soft drink industry. A brief introduction and storey of the two companies will house a basis for soul how the companies need come to be where they are today and how they run their companies. The telephoner organize of individually will also be briefly explained to provide an understanding of how management style is impacted. tiereting and AdvertisingThe marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. Our question will provide an in-depth look at the marketing play that these companies use and how they compare to each other. The use of new technologies, forecasting, advertising, and political environments will all be include when determining what affects the marketing strategies the companies choose to take.SWOT AnalysisTo gain a better understanding of each company, we determined some strengths, weaknesses, opportun ities, and threats of each company. to each one company has brand recognition on their sides and threats such as foreign, political, and stinting situations in countries that black eye and Pepsi are established in. Comparing these aspects of each company will provide a good idea of future successes. demonstrationAfter a detailed look into Pepsi and Cokes tactics for managing and successfully running their businesses, a summary of how each company manages its resources ties the research together and compares the overall management of the two companies.BACKGROUND INFORMATIONThe Coca-Cola confederacy is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. Coca-Cola, the follows flagship brand, and over 230 other soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in more or less 200 countries around the world. The Company and its subsidiaries e mploy nearly 31,000 people around the world. Dr. John Stith Pemberton first introduced Coca-Cola in Atlanta, Georgia in 1886. The pharmacist concocted a caramel-colored syrup in a three-legged establishment kettle in his backyard.The Coca-Cola Companys operating management complex body part consists of five geographic groups plus The Minute Maid Company. Other Coke products are Barqs Root Beer, Cherry Coke, Powerade, Citra, Mel... .../sectors/3080.asp, (accessed 11/9/2000)Hays, Constance L., (2000), http//nytimes.com/ program library/financial/Sunday/080600biz- coke.html (accessed 10/8/2000)Its the Real Thing, (1999), http//www.t- bird.edu/alumni/readingroom/magizine/features/realthing.asp (accessed 11/9/2000)Law Firm Chitwood & Harley Announces Class Action Lawsuit Against Coca-Cola Company, (2000), http//biz.yahoo.com/bw/001027/chitwood_h_2.html (accessed 11/2/2000)PepsiCo, Inc., 1998 Annual Report. Purchase, New York PepsiCo, Inc., 1999Peps iCo, Inc., 1999 Annual Report. Purchase, New York PepsiCo, Inc., 2000PepsiCo, Inc., www.pepsi.com, (accessed 9/2000 11/2000)PepsiCo, Inc., www.pepsico.com, (accessed 9/2000 11/2000)Simao, Paul (2000), SoBe deal may urging Coke into new age drinksanalysts, http//biz.yahoo.com/rf/001101/n1340525.html (accessed 11/2/2000)Thompson, Mark (1999), Coca-Cola and PepsiCo find their fizz, http//moneycentral.msn.com/articles/invest/sectors/3080.asp?Printer (accessed 11/9/2000)When Coke and Pepsi Battle, more than than Cola is at Stake Kiplingers Personal Finance cartridge holder Feb 1992