Service Marketing Essay Example | Topics and Well Written Essays - 3000 words

Service Marketing - Essay Example savants needs and wants are satisfied in a better way if they improve their communion and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, face huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the buyback Army and the Girls Scouts find lost members and are now modernizing their missions and dos to appeal more members and donors. Even government activity agencies have shown an increased interest in marketing. For utilisation, the US army has a marketing plan to attract recruits and various government agencies are now designing social marketing campaign to encourage ability conservation and concern for the environment or to discourage smoking, alcohol and drugs. The continued growth of non-profit and public welkin marketing presents new and exciting challenges for marketing managers (Jones, 2008). Lets first understand the meaning of in spection and repair. When you do something for someone, the action of doing it is called a supporter. While a product is tangible, a service is untouchable and not visual because it is not a physical material. A service is consumable and has to be experient and cannot be owned. In marketing terminology, the nature of service has the following characteristics it cannot be separated from the place, point or provider where it is consumed from. For modelling one cannot take a live concert home it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable the same thing cannot be repeated in exactly the same trend or it cannot be... For example one cannot take a live concert home it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable the same thing cannot be repeated in exactly the same manner or it cannot be stored for future use. For instance, when travelling by air, the air travel will only demise for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no tights or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides services to both(prenominal) business to consumer and also business to business. The marketing of services may be provided in all palm like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private domain may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. alone these services are now being marketed to satisfy consumer want accordingly. Consumers put in their time, effort and cash to get facilitated by such services. We will now see whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)